Brand Jamaica will again come into the spotlight as the collaborative efforts of local producers, with the support of Flow, present the One People documentary. Flow's involvement comes as part of the broadband service provider's programme of activities to celebrate Jamaica's 50th anniversary of Independence.
One People is designated as the official documentary feature for the national celebrations of Jamaica 50.
The film, which features candid and entertaining views from notable Jamaicans and friends of Jamaica from across the globe, has been compiled based on footage contributed by those responding to the question: What does Jamaica mean to you?
Michele English, president of Columbus Communications Jamaica Ltd, operators of Flow and Columbus Business Solutions, lauded the visionary approach to the One People project.
"One People celebrates the best of Jamaica. It reinforces the cultural unity that is the hallmark of Jamaican society. We felt it was important to support this project which we see as a groundbreaking piece of work from Jamaica's film industry," he said.
With the recent international breakthrough of locally based films such as Ghett'A Life and Betta Mus Come, Jamaica's film industry is being increasingly recognised by the corporate fraternity as a critical component of the country's lucrative creative industry.
Justine Henzell, producer of Ghett'A Life and One People, was pleased that Flow came on board, remarking, "We appreciate Flow's support of the One People documentary and their continuing interest in the local film industry. We are happy that corporate Jamaica is on board in this creative celebration of our nation's 50th anniversary of Independence."
English was also keen on the creative talents of the One People team. "The talent and experience of the production team impacted our decision to support this project. They once again demonstrate the superior output of Jamaica's creative industry, and its ability to bring a nation together through this art form.
"It's just phenomenal, as the team has a distinguished pedigree in the international film industry," English said.
The production team for One People includes Justine Henzell, Zachary Harding and Kevin McDonald (director of Marley and the Oscar-winning The Last King of Scotland) as executive producer.
One People, which highlights Jamaica's global reach 50 years after Independence, will premiere on Independence Day, August 6, in Jamaica.
"The film will be shown in the diaspora and we are confident that it will get the same attention as Marley," said Henzell.
Flow's partnership with the One People documentary is one of many initiatives the company is participating in to commemorate Jamaica's 50th anniversary of Independence.
Other Flow projects for Jamaica 50 include the company's collaboration on the HBO JAMAICA Jazz and Blues Festival documentary, and Kingston Pon Di River.