Garfene Grandison, Gleaner writer
JLC is a New York-based online jewellery retailer owned by three Jamaican women. Jannae Campbell has a bachelor of arts in graphic design and is currently pursuing her master in fine arts at the New York Institute of Technology, Lauren Holland is completing her bachelor in business marketing at the Northern Caribbean University, and Chantay Campbell has completed her bachelor in architecture and her master in urban design and environmental technology. These three are the creative brains behind the brand, and designs all the earrings to ensure that the designs are unique to their brand. The featured line is the Jamaican Independence collection which is a limited edition collection which is available for the Jamaica 50 celebrations.
JLC, which stands for Jewellery-loving Creative (women), is celebrating women through the love of jewellery. Starting out with earrings, the trio plans to eventually add other items. However, there will be four collections: Downtown Girl - earrings in this line are yellow, green and gold. Uptown Girl - modern and edgy, Posh Girl - small and sophisticated and Fluffy Girl - vibrant and colourful.
Drawing inspiration from their Christian roots, they try to promote a specific message through the design of each piece. The message is taken from 1 Peter 3:3-4 and reminds women that even though you want to look fab, it's inner beauty that is pleasing to God more than outer beauty.
Your beauty should not come from outward adornment, such as elaborate hairstyles and the wearing of gold jewellery or fine clothes. Rather, it should be that of your inner self, the unfading beauty of a gentle and quiet spirit, which is of great worth in God's sight. - New International Version