Digicel has announced a programme through which it plans to reward extraordinary Jamaicans for the impact they have made on their communities and the people around them.
The move forms part of the 'Be Extraordinary' Digicel brand promise, through which a social media campaign labelled 'Extraordinary Jamaicans' was introduced last Friday inviting Digicel's Facebook and Twitter fans to nominate an extraordinary Jamaican they believe has had a significant impact.
Fans are asked to upload a video or a photograph of their 'extraordinary Jamaican' on Digicel's Facebook page. Along with their submissions, fans must state what extraordinary means to them and describe why they nominated that individual, using no more than 500 characters. At the end of the voting period on October 19, three extraordinary Jamaicans will be selected, one from each county. Digicel's social media team will then visit them in their respective communities to get to know their stories in detail.
Every level and location
"We are so excited about this campaign, which has the potential to touch Jamaicans at every level and location in society across the length and breadth of Jamaica. All of us know someone who, in their own quiet or flamboyant way, is making a big difference in their community, to their family or at their place of work," said Shelly-Ann Harris, senior communications manager, Digicel Jamaica. "This is yet another way in which Digicel is turning the spotlight on what's great about Jamaica, which ultimately is its extraordinary people."
In a bid to recognise and honour these three individuals, Digicel will be rewarding them with a cash prize of J$100,000 each. They will also be featured in three five-minute TV features and the print media.
At the roll-out of the telecommunications company's overarching brand promise, which inspires Jamaicans to 'Be Extraordinary', Andy Thorburn, CEO, Digicel Jamaica, explained that "at the heart is the idea of everyday people doing extraordinary things. 'Be Extraordinary' celebrates our customers' achievements in their day-to-day lives - and our own as a business. It is as much a statement as it is a promise - a promise that our products, services and commitment to customers will enable them to be extraordinary and to do extraordinary things. And it is also a challenge to all of us at Digicel - and to our customers - to be the best we can be".
For more information on the Digicel social media Extraordinary Jamaican campaign, visit www.facebook.com/digiceljamaicafan.