Tue | Jan 22, 2019

Boys' Town get Vitamalt boost

Published:Wednesday | February 6, 2013 | 12:00 AM
From left: Boys' Town's sports and education coordinator, Carl Brown, head coach Andrew Price, Vitamalt Brand Manager David Wotton, commercial director for Royal Unibrew Caribbean Limited René Vestergaard, and trade supervisor Deborah Allen show off the nutritious products during a brief sponsorship ceremony at Collie Smith Drive yesterday. - Gladstone Taylor/Photographer

Ryon Jones, Staff Reporter

Despite enduring a miserable second round, which has seen them slump to fifth in the Red Stripe Premier League (RSPL) standings, Boys' Town Football Club head coach, Andrew Price, had reasons to smile yesterday after the club struck a major sponsorship deal with popular carbonated soft drink Vitamalt.

The deal, which is set to run for the rest of the year, is to the tune of $500,000, but will also see Royal Unibrew out of Denmark - through their brand Vitamalt, which is distributed locally by World Brand Services - provide the team with training jerseys, warm-up gear, other paraphernalia and, of course, the Vitamalt product itself.

"I am a happy, man, and I am really glad that World Brands, through their brand Vitamalt and Power Malt, really saw it fit to come on board with a club like Boys' Town, which is really in need," Price told The Gleaner yesterday following a brief ceremony to mark the partnership at the club's Collie Smith Drive base.

"This will really motivate the youngsters for the remainder of the season and help us to push for the title. We haven't gotten support like this for a long time and we are really encouraged that a company would really see it fit to come and support Boys' Town."

The Red Brigade, which over the last two seasons finished RSPL runners-up, with the title being decided on the final matchday, are currently 11 points behind leaders Harbour View. The team qualified for the Caribbean Cup, but financial constraints threaten to prevent them from participating.

"We qualified for the Caribbean Cup. We don't know if we are going to be able to participate, but we never know," Price said. "Maybe Vitamalt might sponsor us so that we are able to travel to the Caribbean to participate in it."

Price is also looking improve the infrastructure of the club.

"We have recently sent a letter to the SDF (Social Development Foundation) to see if we can get some support to assist with our infrastructure," Price disclosed. "One of the challenges that we have here at Boys' Town is that because the facility is so open we cannot maximise our collections at the gate. We want to see how can enhance the perimeter so that it is a secure venue and add additional aesthetics."


This is the first in Vitamalt's 10 years in the country that they are sponsoring a sporting team and Brand Manager David Watton is excited with the new partnership.

"We are not only here to provide cash and coin to the National Premier League team, but also to the youth team, the Master's League team and the Boys' Town community on a whole in terms of sports development," Watton shared.

"So you will see us at the home games every Sunday engaging the community and providing them with nourishment from the Vitamalt brand, which has vitamin D, royal jelly and ginseng.

"We will be here doing giveaways, gift baskets, having some engagements on the field as well as branding Boys' Town football field and the community."