V-Day, a global activist movement to end violence against women and girls, celebrates its 15th anniversary today.
This year, to celebrate the anniversary, the organisation has embarked on its most ambitious project yet - One Billion Rising!
One billion women and those who love them across the globe are invited to walk out, dance, rise up and demand an end to violence against women and girls.
One Billion Rising will move the earth, activating women and the men who love them across every country to join in collective strength and solidarity across the borders.
The Jamaica Public Service Company (JPS) will be supporting the effort with the One Billion Rising Concert dubbed: 'We've Got The Power - Let's Break The Chain!' today at 4p.m. at its 23 Ruthven Road sports club.
"Our president and CEO said this is happening and JPS has to play a role in this global effort," said Ruthlyn Johnson, corporate communications officer at JPS.
"It is now a company-wide event and on Thursday we are going to take a stand," she said, explaining that those branches of the organisation that would not be able to be a part of the event would be doing events from their areas.
According to Johnson, the event is part of JPS' need to be closer to the community.
"We consider it a part of our new thrust where we are getting closer to our community and women are a big part of that," she said.
"We have agreed that women who are battered and beaten cannot be productive," Johnson explained.
During the event, JPS staff will be doing poems and skits and will be helped out by Ikaya, Ricardo Suave, Nexxus and Randy McLaren.