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White reggae artiste tries to connect

Published:Sunday | March 17, 2013 | 12:00 AM
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Video director Tim Cash gets a close-up shot of Jah Sun.
Jah Sun (left) and Kabaka on the set of the duo's 'Foundation' video.-Contributed Photos
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Davina Henry, Staff Reporter

He visited Jamaica to shoot and promote his two latest reggae videos with Kabaka Pyramid and Richie Spice, but for United States-born artiste Jason McCommas, he is on a quest to highlight and uplift the genre.

McCommas, who goes by the name Jah Sun, converted to Rastafari in his early 20s. Prior to that he was a hip-hop artiste. Jah Sun continues to champion the cause of reggae music, but admits there are difficulties in getting his message across.

"The US doesn't have a market as strong as certain places. It's been difficult, plus I'm not from Jamaica so it's been very challenging at times," Jah Sun told The Sunday Gleaner.

Undeterred

Though faced with challenges, the Caucasian artiste is undeterred and has found success in the European market.

After falling in love with reggae music several years ago, Jah Sun says one of his priorities is to stay connected to the reggae music scene in Jamaica.

"I recently shot two music videos; one with Kabaka Pyramid, titledFoundation and the other titled Can't Live Good, with Richie Spice. I try to always keep my eye on Jamaica, and I know that there is a reggae-revival movement going on with artistes like Chronixx and Kabaka Pyramid so I definitely wanted to do some collabs for my album to keep it fresh," he added.

The album he refers to is already scheduled for a May release date and is titled Rise As One. The star-studded album will feature collabs from some of music's heavyweight including Sizzla Kalonji and Richie Spice as well as fast-rising stars such as Kabaka Pyramid and Chronixx.

"I'm always committed to making conscious music that will inspire people to live to their ultimate potential. I try to stay true to the principles of reggae music. So people can always look out for Jah Sun to release uplifting music every year," Jah Sun told The Sunday Gleaner.

In the coming months, Jah Sun will be finalising his album and will be busy on his US tour with Dubtonic Kru in April and May. He will also be embarking on a European tour later this year.