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Bolt, Shelly still with Digicel

Published:Friday | March 22, 2013 | 12:00 AM
From left: Denis O'Brien, chairman, Digicel Group; athletes Usain Bolt and Shelly-Ann Fraser-Pryce, and Andy Thorburn, Digicel's chief executive officer, at Tuesday's official opening of the company's regional headquarters by Prime Minister Portia Simpson Miller. The headquarters is on Ocean Boulevard, downtown Kingston. - Winston Sill/Freelance Photographer

Digicel has scored an Olympic gold double with the news that it has extended its sponsorship contracts with the fastest man and woman on Earth, Usain Bolt and Shelly-Ann Fraser Pryce, for another four years.

With both athletes continuing to dominate the sprinting world with one sizzling and charismatic performance after another, the newly extended regional contracts - which run to the end of 2016 - will see Usain and Shelly-Ann representing Digicel in unique and engaging ways which are guaranteed to resonate with customers of all ages.

The double Olympic champions have been a part of the Digicel family for some time with Digicel spotting the talent in the young Bolt as far back as 2003 with Fraser-Pryce being signed up on the back of her stunning gold medal at the 2008 Summer Olympics in Beijing.

Commenting on the new partnership, Bolt, said: "I want to thank Digicel for supporting me from the very beginning. That kind of loyalty means a lot. I hope that together with Digicel - and through my own efforts and achievements - I can help inspire people to do extraordinary things in their day-to-day lives."

Fraser-Pryce was also pleased with the continued partnership.

"I am so happy to be continuing this journey with Digicel. Since joining four years ago, I have had the opportunity to be a part of many promotional and community activities - and Digicel, in turn, has supported me in my career and in my efforts to give back to my community in Waterhouse. That level of partnership and support means a lot and I am looking forward to bigger and better things over the next four years," said Fraser-Pryce.

Brian Finn, group commercial director for Digicel, added: "This is our equivalent of winning an Olympic gold medal. When it comes to two people who embody our brand values of dynamic, challenging and dedicated, it just doesn't get better than Usain and Shelly-Ann. Their extraordinary success on the world stage, coupled with their easy-going, positive and fun personalities and commitment to giving back to their communities, make them the perfect fit for us. We are proud and honoured to have them as part of the Digicel family and will continue to support them as they live their dreams on and off the track."