Politicians, BlackBerry enthusiasts, technophiles and other corporate officials, gathered at the promenade of the Oxford Towers in New Kingston to celebrate with LIME, the Caribbean's largest telecommunications giant, in the launching of the BlackBerry Z10.
After an hour and a half of cocktails, the gathering was ushered to take their seats to bask in the spectacular offerings that the cutting-edge cell phone had to offer. It was also announced during the launch that an offer will allow three lucky LIME customers from across the region to jet off to Prague, Czech Republic, to see BlackBerry's global creative director Alicia Keys in concert.
Also during the launch, LIME explained that the BlackBerry Z10, running on the company's data network, made for a smarter experience for customers.
"As Jamaica's value leader, we are always first to give customers the world's most sought-after devices. They also expect that we will give them the best packages and service that will allow them to work and play at a cost they can afford. The BlackBerry Z10 on our network will allow them to do just that and our customers know that LIME is clearly the smarter choice," said Garry Sinclair, CEO of LIME Jamaica and the Cayman Islands.
Despite the bad press that BlackBerry has accrued regarding its relevance and it no longer being a successful brand, territory sales manager of the Canada-based firm, Kenneth Moore, when asked by Youthlink, explained that the BlackBerry is very relevant and quite important to Jamaica.
"We presented a brand new unique operating system for the market, so of course the market has to decide and so we believe that this is a great offering for our consumers, so we're still relevant," said Moore.
He continued, "BlackBerry is very much important to Jamaica and that is why we see evidence here in this investment and in our partnership with LIME and we will continue to invest here in Jamaica because we know that customers value our brand and we recognised that."
The new BlackBerry Z10 is the first BlackBerry smartphone to launch with the reinvented BlackBerry 10 platform, giving customers a powerful and unique new mobile computing experience.
- Chad Bryan