Digicel claims huge success since launch of new plans

One week after launching its new calling plans to customers across Jamaica, Digicel is reporting phenomenal success in how customers have been responding to, and activating the plan of their choice.

According to Digicel, its new $2.99-per-minute plan, billed per second, to any mobile network in Jamaica has been creating a lot of buzz in the market.

The company says its customers are enjoying the fact that when they talk for five minutes on an international call, they get the next 25 minutes free on that call.

"This plan is very attractive to our customers who like to get a low rate to call any mobile network in Jamaica, plus because we know people talk longer on international calls, the value that we offer is resonating with them.

"In fact, since the launch of the $2.99 Plan, 44 per cent of international voice minutes are now free," argued Barry O'Brien, CEO of Digicel Jamaica.

He said the majority of customers have chosen Digicel's Brawta and Gimme 5 Extra Plans, which offer benefits such as talk for five minutes and get the next 55 minutes on that call free for Digicel to Digicel calls.

TEXT MESSAGING INCREASE

O'Brien is also reporting an increase of 48 per cent in text messages being sent on the Digicel network over the past seven days.

"The excitement around the 200 free text messages is phenomenal. Thousands of customers are opting for the new Gimme 5 Extra Plan," said O'Brien.

He charged that more than 200 million text messages sent over the Digicel network in the last week were free.

According to O'Brien, its customers have responded positively to all of the choices now available to them.

"Last week, we increased market share recording the highest sale of handsets in one day driven by our handset promotions, coupled with our great, value-choice options.

"These, have proven to be a very effective magnet for new customers upgrading from the other network and joining our over two million-strong Digicel family," argued O'Brien.