Body Basics, Cook Out Wednesdays, Yard Clothes Thursdays, and Party Cup Fridays all have one thing in common: they are street dances held in downtown Kingston communities.
Showing its unwavering support for the communities surrounding its new home, the Digicel family donned dancing clothes and rolled out to party with downtown Kingston.
The Digicel team hit the streets on Tuesday night, starting with Body Basics, held on Kirk Avenue, then went on to Cook Out Wednesdays in Rae Town.
Also on the schedule were Yard Clothes Thursdays in Allman Town and Party Cup Fridays in Fletcher's Land. Sponsorship Manager at Digicel, Tahnida Nunes, explained the move by the telecoms company.
"Street dances are a legendary part of the Jamaican culture because it is where some of the biggest dancehall artistes got their first buss. Not only that, but these events are a staple on Jamaica's social calendar. Digicel wants to support this. We want to go out there and have fun with our neighbours and show them that we're not just here for the office space but because we want to be a part of the downtown Kingston community," Nunes explained.
The downtown Kingston nightlife will continue into the weekend tonight with the Digicel Foundation 5K Night Run/Walk in aid of Special Needs.
The event, in its second staging, will culminate in a grand concert featuring artistes, Digicel brand ambassador Tifa, Sizzla, D-Major, Rising Stars winner Verlando Small, and a number of others.
"The Digicel Foundation 5K Night Run and Walk is our way of reaching out to the special-needs community in Jamaica, but at the same time, we are reaching out to the downtown Kingston community - which is our home. We want to help erase the stigma attached to the community and show the rest of Jamaica the possibilities that lie in this beautiful city," said Samantha Chantrelle, executive director of the Digicel Foundation.
Digicel moved from its offices in New Kingston in January, establishing its headquarters on Ocean Boulevard in downtown Kingston.
Since then, Digicel has renovated the landmark Coronation Market, Redemption Arcade, as well as several schools in the area.