Customers to benefit from new LIME store

Customers are expected to benefit tremendously from the new interactive and customer-friendly store that telecommunications giant LIME unveiled last Tuesday night. The company began renovating the 66-year-old building in September. The end result is now fashioned to bring to consumers a phone-shopping experience like that of First-World phone stores. The renovation project, which was undertaken by Chute Gerdeman, which specialises in the creation of interactive retail spaces, including Verizon, has been valued at JA$50 million.

Guests entered through a grand façade illuminated with LED lights brandishing the LIME logo. The evening's activities began with cocktails. There was a brief overview of the renovation project from Stephen Price, vice-president of retail, followed by comments from Opposition Leader Andrew Holness and Phillip Paulwell, science, technology, energy and mining minister, who shared his story of his early beginnings working at the company.

The doors of the LIME flagship store were later opened to guests to experience the new layout of the store. Many examined, in awe, as they looked over the store's modern décor and displays featuring some of the latest smartphone devices on the market. The new displays allow customers to touch and feel the devices in stock as well as to play around with the device to become familiarised with the features of desired devices. Interactive monitors also make the experience even more user-friendly. The furnishings inside the building were all purchased from local companies.

LIME revealed that the Half-Way Tree location is the first of a series of modernised facelifts scheduled for a total of 11 LIME stores islandwide.