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Brooks signs international deal

Published:Sunday | January 5, 2014 | 12:00 AM
From left: Marlon Malcolm (Brooks' coach), Sheri-Ann Brooks, Alexander Prasievi (president of Solotel, Inc), and Kenneth L. Lewis, Jr (attorney for Brooks and Solotel).-Contributed

André Lowe, Senior Staff Reporter

Jamaican sprinter Sheri-Ann Brooks is said to be extremely excited after recently inking an endorsement deal with international telecommunications company, Solotel.

The details of the deal have not been made public, but Brooks, the 2006 Common-wealth Games 100m champion, will serve as an ambassador for the company that specialises in telecommunications services and she will help to drive the brand's efforts in its Caribbean, African and European markets.

In announcing the deal, Kenneth Lewis, who acts as an attorney for both Brooks and Solotel, believes that the 30 year-old, who has also won 4x100m relay medals at the 2007 and 2013 IAAF World Championships, is a suitable representative for the brand, which is looking to expand its operations in the region.

"We just put together an endorsement deal for Sheri-Ann (Brooks), and so, she will now be an international ambassador for Solotel, and she will also be brand representative for Solotel," Lewis told The Sunday Gleaner.

"We put that deal together with Sheri-Ann because we believe that her commitment to Caribbean sports, to Jamaica and to young people is consistent with what Solotel wants from its brand ambassadors and also mirrors Solotel's commitment to providing support and quality service throughout the Caribbean as well," Lewis added.

substantial value

"The value is, of course, confidential, it's substantial enough that both parties are happy and it's going to be an ongoing relationship, with benchmarks established for bonuses and so on," said Lewis.

Solotel is a United States-based company that focuses on providing telecommunications solutions and products as well as platforms for low-cost long-distance calling.