The Seventh-Day Adventist East Jamaica Conference is on a mission to merge its spiritual outreach with charity.
In front of scores of worshippers in Half-Way Tree Square yesterday, the church launched its Metro Mission 14 (MM14) initiative under the theme 'Hope for the City: Impacting Kingston and other Towns and Communities for Christ'.
Pastor Everett Brown, president of the Jamaica Union of Seventh-day Adventists, said the project was geared at having an impact on people's lives beyond just the spiritual.
"Metro Mission 14 has two basic components: a spiritual component in which we seek to address the spiritual needs of people; and, more important, is the social aspect," Brown said.
He explained that the social aspect would focus on taking tangible assistance such as clothing and food to people.
"This social aspect will seek to address people's physical and emotional needs by implementing a number of projects in different areas in the city and different areas throughout Jamaica," the pastor added.
Brown said the Church would be harnessing the economic and human resources available to turn around people's lives.
Using an example to demonstrate the work that will be done under the project, he said: "There are a number of persons who have found themselves on the wrong side of the law. We are using our capacity to assist these persons in getting back into society."
He said the missions would also be focusing on providing people with profitable skills training that would enable them to meet their economic needs.
"It is not only spiritual, but we are seeking to address persons' needs," Brown said.
He said the Church had been doing this for years, but this sort of focus was particularly necessary now in urban areas as statistics have shown that many persons are now living in cities.
"I believe we have close to 800,000 people living in Metropolitan Kingston and St Andrew, hence, our plan is to take the gospel to the people and to seek to address the needs of people," he added.
The Metro Mission 14 project will have as its focus several projects throughout the year centering on community building, health, education, help for street children, counselling, and other humanitarian initiatives.