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Digicel's wall of fame

Published:Sunday | February 16, 2014 | 12:00 AM
Digicel Jamaica's distribution director, Patrick King, points to the award-winning interactive inTouch Wall.-File

The Digicel Group has grabbed a 2014 DSE Bronze Apex Award in the retail category for its collaboration with T1Visions to create a 4 foot x 11 foot interactive inTouch Wall and inTouch Retail Table for its eXperience Store in downtown, Kingston.

The inTouch Wall features five 55inch screens mounted behind a touch overlay. It is outfitted with multi-user, multi-touch custom software that allows customers to check prices for phones, compare models, view and manipulate 3D images of handsets and find a data plan that meets their specific needs.

Since installation of the inTouch Wall and Table, Digicel has reported several positive results that it says have improved customer experience and its bottom line.

These include a decrease in customer-wait times and an increase in data plan and service-product purchases.

Digicel says it has also been able to reduce inventory due to stocking models chosen on the touch screens, and customer engagement has been boosted with over 18 hours of Wall and Table usage logged per day.

"We are honoured to have won this award for our state-of-the-art eXperience Store in Kingston, Jamaica," said Digicel Jamaica's distribution director, Patrick King.

DYNAMIC CONTENT

"Our objective was to make this dynamic content available to our customers so we can engage with them in a totally different way from traditional retail experiences. The store comprises 69 digital and interactive screens and enables our staff to deliver a world-class, innovative and extraordinary retail experience to our customers," King added.

The award was presented at Digital Signage Expo's opening night banquet at the Sands Expo and Convention Centre in Las Vegas.

"The Apex Awards were created to foster innovation and recognise excellence in the interactive and digital signage industry. The work of the recipients of this award represents the best of the best," said Richard Lebovitz, editorial director for Digital Signage Expo.