Wayne Marshall joins Do Good for values campaign
'Jamaican Mannaz' begins to make waves
Shereita Grizzle, Gleaner Writer
Determined to highlight the importance of manners, Do Good Jamaica has launched a values and attitude campaign called Jamaican Mannaz.
The brain child of the project's chief organiser Deika Morrison, the campaign is supported by Pals Jamaica and the Ad Council of Jamaica. It aims at "celebrating the way Jamaicans do manners" and is geared particularly at parents and children.
Convinced that the message would be far more effective through the use of song, Morrison got in touch with dancehall artiste and father, Wayne Marshall.
"We thought Wayne was perfect for the project. We wanted to work off the vibe that Stupid Money had. It was a catchy song done with his son that had everyone falling in love with it and we wanted to repeat that effect with this initiative," said Morrison.
Morrison told The Sunday Gleaner that once she ran the idea by Marshall, he was all in.
"He was very excited about it and so was his son, the song is great," said Morrison.
Written by Marshall, Jana Bent and Rupert Bent III, the song highlights the importance of common courtesy in Jamaica.
"Jamaica has always been a society that has been big on manners but in recent times, people, especially our children, seem to have forgotten how to use words like please and thank you," said Morrison, speaking about the observation that brought about the project.
The song, also titled Jamaican Mannaz, was done by Marshall and his son, Giomar Mitchell, along with Bent and her daughter, Selah Channell. Morrison said it was always her intention to have children voice the track because of the effect of peer influence.
"Children tend to follow the footsteps of their peers so we thought it a good strategy to use that influence to our advantage," she said.
The song is only available on SoundCloud but that could change soon, said Morrison, explaining that the organisation had no intention of selling the recording in the initial stages. Based on the overwhelming response, however, the song may soon be available for purchase on iTunes.
"We have had so many requests from persons across the diaspora and even internationally that we have decided to make it available for download on iTunes," said Morrison.
As part of the project, a book with the same title is set to be released in September and Morrison hopes to have the song integrated in school curriculum for the next school year.
"We hope to have the song in schools by September as well as to have the CD released by then."
Morrison said the song is receiving tremendous airplay on local radio stations and is also being used as part of public-service announcements.