The Betty Ann Blaine-led New Nation Coalition was today launched as Jamaica’s fourth political party.
The group was launched during a function in New Kingston this morning.
Its convenor Betty-Ann Blaine says unlike previously failed secondary political parties, the New Nation Coalition will be around for a long time.
She says her movement intends to win uncommitted voters and those calling for a change in government.
Blaine also says the immediate priority of her party is to win the support of the Jamaican people.
Blaine is a former People's National Party (PNP) supporter.
The launch of her movement is the second time in recent history that a high-profile talk-show host is forming a political group.
Antoinette Haughton-Cardenas started the United People's Party (UPP) with much fanfare in 2001 but by the 2002 general election it disintegrated.
Blaine is also the convenor of the lobby group Hear the Children’s Cry.