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Denyque gets behind Tiguan steering

Published:Thursday | August 27, 2015 | 12:00 AM
Denyque beams in her new 2015 Wild Cherry Red Volkswagen Tiguan.

ATL Automotive Limited has announced a partnership with singer and media personality Denyque, who is the marketing face of its Volkswagen model campaign, dubbed Endless Summer of Tiguan.

As brand ambassador, Denyque will represent the ATL Automotive and Volkswagen brands in ad campaigns, at events, and in other promotional initiatives. She will also zip about town in a brand-new VW Tiguan, co-branded to promote her new EP, Her Name is Denyque, as well as her new partnership with ATL.

"We're very happy to have Denyque on board as our Volkswagen ambassador. She exhibits so much synergy with the VW brand - effervescence, spunk, and major cool factor. We thought it was a match made in heaven," said Matthew Cripps, ATL Automotive's group general manager.

As part of the campaign, Denyque will also utilise her social-media channels, including Twitter and Instagram, to galvanise fan support for her new ATL partnership.

"I'm super-excited to join the ATL family and to represent VW. Volkswagen is such a great global brand and I'm truly honoured to be a part of the Jamaican 'VDub' movement. There are definitely big plans in the works, and I can't wait to share with my SuperGirl fans," Denyque said.