Sun | Sep 19, 2021

Jasmine Swimwear makes CFW debut

Published:Thursday | June 16, 2016 | 4:42 PM
Another design from Jasmine Swimwear.
A model wears a Jasmine Swimwear design.

An attorney-at-law, civil activist and artist, American Jasmine Rand's latest passion is designing swimwear.

The first-time Caribbean Fashion Week (CFW) designer says her Jasmine Swimwear line is inspired by her travels around the world. In the past few years, she has been to over twenty countries. According to Rand, each piece reflects a unique memory from journeys she has made through Morocco, Egypt, Colombia, Brazil, Kenya, South Africa and Jamaica.

"If you look at my pieces, you might see the flicker of a Moroccan lantern, the golden sway of an Egyptian goddess, or the vibrancy of a Nairobi night. I designed the collection aspiring to illuminate the unique qualities and inner light of women, with the understanding that beauty is not a singular concept and eludes definition," Rand said.


The designer believes beauty lies in diversity, from body shapes and hair textures to skin tones. Her goal is to make women feel beautiful and comfortable in their own skin.

The effervescent young designer believes that growing Jasmine Swimwear as a business will help to empower women.

"I want to be able to provide employment opportunities, especially to single mothers, and encourage them on a path to self-determination," said Rand. Her business development plan includes providing a percentage of profit to facilitate microloans to women who have been victims of domestic violence and help them become first-time business owners.

Rand received a Juris Doctor degree from Florida State University College of Law. She has worked on major legal cases, including the Trayvon Martin and Michael Ferguson cases in the United States, and the Mario Deane case in Jamaica. She also frequently appears as a national legal analyst on American networks CNN, MSNBC, HLN and Fox, speaking on human-rights cases.

"Being an attorney makes me a better artist, and being an artist makes me a better attorney," the lively Rand said.