Red Stripe brings INJ!N mix-off to Gleaner
Red Stripe has embarked on a media tour to promote its newest innovation, INJ!N bitters.
Yesterday, the team made a stop at The Gleaner's North Street offices as part of its media tour, and staff members were invited to sample INJ!N drink mixes.
There was also a Media Mix Up, mixology competition, which saw The Gleaner's entertainment editor, Teino Evans, going up against Lifestyle reporter Jody-Anne Lawrence. They had to deliver three unique mixes each, using INJ!N and chasers of their choice. And after an exciting and entertaining display by the two, the judges declared Evans the winner.
According to Stacy-Ann Smith, brand and corporate public relations manager for Red Stripe, the company has always been innovative.
"INJ!N is the latest innovation and it is a bitters that we are expecting will excite the market and it is a great product. It is 30 per cent alcohol, and it is different from some of the things that we have done with our portfolio," she said.
Mixes well with chasers
Smith also said the product mixes well with other chasers, but refused to confirm if the product was good for the sex drive.
"We cannot say it will enhance anything at all except your ability to have a good time. We always think out of the box. We looked at the market, and we saw the possibility for this brand, so why not? We have been to community bars and we have had events where we are promoting the product," she said.
Smith also said INJ!N bitters is affordable and that the liquor is expected to rival other brands in the category.