FUSE ODG: Designing a nation through fashion and music
Building a lifestyle brand that embraces self-love and pride was the ultimate goal of multi-platinum recording artiste Fuse ODG, also known as Nana Richard Abiona. Born in London and raised in Ghana, Fuse ODG is not only a vocal creative but a talented designer with a stylish vision.
His brand, New Africa Nation (NANA), expresses beauty, fun and sophistication as it aims to build a nation of kings and queens by catering to the needs of its lifestyle. Through fashion, music, events, media and even children's toys, Fuse wants to reprogramme the world's mental image of Africa, its people and its diaspora.
INSPIRATIONAL AND EDGY
NANA's sound and clothing line is uplifting, inspirational and edgy as its colours, style, diversity and African prints influence happiness. During its debut a few weeks ago on the Caribbean Fashionweek runway in St Andrew, Fuse's pieces and performance sparked a celebration as attendees danced and enjoyed its fun culture.
According to Pulse Chairman Kingsley Cooper, Fuse ODG's fashion line is especially inspiring, not only for the talent it displays, but also for the philosophy of NANA, the New African Nation.
"He has set up a factory in Ghana, where he has roots, and has already employed Ghanaians to work there. He is therefore creating economic opportunities for the people of Ghana (and Britain, where he resides, and to which much of his product will be exported from Ghana), and we were very happy that he chose Caribbean Fashionweek to launch his collection," Cooper told Flair.
Fuse continues to work hard on his brand as out of its music and fashion comes a financial support for their 'Nana Needs A School' project. This project has already built a primary school in Ghana that educates more than 200 children.