Downgraded travel advisory brings hope to tourism stakeholders in northeast
Published:Monday | June 2, 2025 | 12:06 AMGareth Davis Sr/Gleaner Writer
Business and tourism stakeholders across northeastern Jamaica are now rejoicing after the United States (US) government lowered its travel advisory for Jamaica from Level Three to a more favourable Level Two.
According to the US State Department, “while violent crime in Jamaica has decreased since 2024, it remains statistically high throughout the country”.
However, in its country summary, the State Department noted that, “Tourist areas generally see lower rates of violent crime than other parts of the country”.
This development is being seen as a step forward for the region’s economy, which relies heavily on tourism, hospitality, and related sectors.
The recent downgrade comes after months of concern among local business owners and community leaders, who have expressed hope that a change in the advisory would help rekindle international visitors’ confidence and stimulate economic activity.
The move is especially timely, as the region continues to recover from the setbacks caused by the COVID-19 pandemic and other global challenges that dampened tourist arrivals.
Among business owners in Portland, the news was particularly uplifting for Telief ‘Peter’ Hall, owner of the popular Roots 21, a restaurant that is located near the parish capital, Port Antonio.
“The downgrade is a breath of fresh air. We’ve felt the impact of the advisory, with fewer tourists in our restaurants and shops. This change gives us hope that visitors will start returning, and our businesses can thrive again,” said Hall.
Similarly, Gordon Townsend, owner of the Bay View Eco Resort and Spa, also based in Portland, noted, “This is exactly the boost we needed. The level three travel advisory was a barrier for many travellers, and now we can confidently promote Portland as a safe and welcoming destination. We’re ready to roll out new packages and attract more visitors.”
In St Mary, Garfield Dussard, managing director of Garfield’s Diving, welcomed the news by stating that the lowering of the advisory level was a positive signal to the international travel community.
“Our business relies a lot on guests in the hotels and we anticipate a steady increase in bookings as confidence returns,” Dussard said.
Municipal leaders have also expressed their enthusiasm, including St Ann Mayor Michael Belnavis, who said, “This is a fantastic development for our parish. It encourages more visitors to explore our beautiful beaches, waterfalls, and attractions. It’s a win for our community and our economy.”
GREAT FOR BUSINESS
Port Antonio Mayor Paul Thompson echoed Belnavis’ sentiment, while stating that, “The travel advisory downgrade is a testament to the improving safety and stability in our region. It’s great for our local businesses, our residents, and everyone who depends on tourism for their livelihood.”
John Byles, deputy executive chairman of Chukka Caribbean Adventures, which operates the popular White River Valley Attraction in St Mary, highlighted the importance of the advisory change.
“A Level-2 status reassures travellers that Jamaica is a safe destination. For us, it means more tourists can now enjoy our river adventures, excursions, and eco-tourism experiences. It’s a positive step toward revitalising our sector,” he said.
With the US travel advisory now at Level 2, stakeholders are optimistic about future growth.
Industry leaders anticipate increased marketing efforts to attract American visitors, coupled with safety enhancements and promotional campaigns emphasising Jamaica’s hospitality and natural beauty.
“This is a moment of renewal,” said Belnavis. “We are confident that this change will translate into more visitors, more business, and more opportunities for our people.”
As northeastern Jamaica prepares to welcome an influx of travellers, the region’s business community remains hopeful that the positive shift marks the beginning of a new chapter of economic revival and vibrant tourism.
“This is great news for the tourism sector and for Brand Jamaica. The fact is that the percentage of tourists who experience any kind of crime is very low. Now we need to get the message out,” said Paul Issa, chairman of the Issa Trust Foundation and director of Couples Resorts.