Usain Bolt named global tourism ambassador for Jamaica
Published:Friday | May 23, 2025 | 7:01 PM
Legendary sprinter Usain Bolt has been named global tourism ambassador for Jamaica.
The appointment was announced by Minister of Tourism Edmund Bartlett at the Jamaica Tourist Board’s 70th Anniversary cocktail event at Devon House on Thursday.
As global tourism ambassador, the world's fastest man will promote Jamaica’s tourism and showcase the country's cultural heritage to global audiences through a fully integrated digital campaign and appearances.
"Usain Bolt has been Jamaica's unofficial ambassador for years through his extraordinary athletic achievements and magnetic personality," said Bartlett in a release. "This appointment formalises what the world already knows – that Usain embodies the spirit, resilience, and excellence that defines Jamaica. His influence extends far beyond the track, and we're excited to channel that power toward building our nation's future."
Bolt, who holds world records in both the 100-metre and 200-metre sprints has shared his enthusiasm for the new role reaffirming his natural passion and love for his country. He will spearhead international marketing campaigns highlighting Jamaica's beaches, culture, and hospitality industry, leveraging his global recognition to attract visitors from key markets worldwide.
Director of Tourism Donovan White noted that "Usain's global appeal is unprecedented for any Jamaican figure. His endorsement of Jamaica as a destination carries weight that traditional marketing simply cannot match. We expect this partnership to significantly boost our tourism numbers and international profile".