JPS empowers customers to ‘Shine On’

The Jamaica Public Service (JPS) has launched its new corporate campaign, Shine On, aimed at showcasing the vital role electricity plays in the success of its customers.

The campaign features JPS Energy Ambassador Ding Dong and reggae songbird Lila Ike, two influential figures who will help amplify the message of how reliable energy enables people and businesses to thrive.

“The Shine On campaign is a pivotal moment for JPS to reconnect with our customers and stakeholders in a powerful, meaningful way,” said Winsome Callum, director of corporate communications at the JPS. “JPS is at the heart of Jamaica’s success whether it’s powering homes, schools, hospitals, businesses, or the moments that matter most. This campaign will help us to show Jamaicans the work we have been doing so they can shine in the various areas of their lives.”

As part of this initiative, the JPS said it was reaffirming its commitment to continuous improvement.

Over the past five years, the company has invested an average of J$12 billion annually in infrastructure upgrades. In 2025, the JPS is set to invest J$17 billion to enhance grid reliability and improve service across the island.

“We’re not just keeping the lights on. We’re ensuring that our customers can experience a level of ease when doing business with us,” Callum continued. “The upcoming opening of our new hub in Portmore, St Catherine, is testament to the fact that we are listening when our customers speak. Though usage of the MyJPS Mobile App has increased, we understand that a small subset of our customer base still prefers a physical connection.”

Additionally, the JPS has pledged their continued support for underserved communities with skills training, scholarships, and disaster relief efforts through their Community Renewal Team and the JPS Foundation.

Reshima Kelly Williams, brand marketing manager at the JPS, shared her excitement about the campaign’s influencers.

“We are thrilled to have Ding Dong and Lila Ike join us in amplifying this important message. Both share values that resonate with the JPS, and their passion, creativity, and community commitment make this collaboration a perfect fit.”

The Shine On campaign celebrates the ongoing work the JPS does to improve the lives of Jamaicans and demonstrates how energy is a driving force in societal progress.