Serika Sterling (second left), founder and chairwoman, Preemie Foundation of Jamaica, shows a premature baby bib made in honour of premature babies fighting for life to (from left) Dr Wayne Palmer, president, The Jamaica Cycling Federation; Courtney Cephas, executive director, National Healthcare Enhancement Foundation; and Kimberly Campbell, marketing manager, Continental Baking Company Limited (National) during the Pedal & Stroll 5K launch event on September 18 at Toyota Jamaica Limited’s offices on Old Hope Road in St Andrew. Continental Baking Company donated $250,000 towards the cause, and all funds raised from the 5K event, which will be held on November 16 at Ocean Boulevard in downtown Kingston, will be donated to the Preemie Foundation of Jamaica. Registration costs $2,500.