Through Campus Elite, the student engagement network led by founder and CEO Sandré Malcom, university students mobilised quickly to support peers affected by Hurricane Melissa. Campus Elite volunteers became the backbone of the operation. From packaging sessions to soup kitchens and distribution of items to assist families, their dedication has been relentless. Recognising the critical role of these volunteers, Legend Jamaican Lager stepped in to support the students doing the heavy lifting. At the UWI packaging session on November 21, Legend provided refreshments, water and snacks, and offered volunteers the chance to unwind after their shifts with the full line of flavours from Legend Jamaican Lager. Here, Malcolm (left), pauses to warmly thank Davida-Mae Chambers Bedassie, brand manager for Legend Jamaican Lager at Wisynco, for the donations.
