Positive outlook for JustBet
Prime Sports Jamaica Limited’s CEO Xesus Johnston says that despite the challenges that JustBet has encountered because of the coronavirus pandemic, he believes that there will still be a market for sports betting once major sporting leagues are resumed.
The global shutdown of sports has had ramifications for stakeholders, which includes the sports-betting industry.
Locally, Johnston said that the local outbreak currently being experienced has caused a decrease in customers and sales for the company although more savvy persons have managed to find smaller leagues to bet on. He has a positive outlook for a boost in income and customers once sporting leagues return.
“Not knowing the timing of leagues opening, it would be hard to say how sales will flow, but we are confident that sports betting is a growth area, and it will continue to drive revenues and attract new players once leagues reopen,” Johnston told The Gleaner.
The resumption of the German Bundesliga this past weekend gave Johnston encouragement as he believes that it will give much-needed traffic to their business as well as provide a means for the rest of the major European leagues to return.
“Bundesliga is a major league globally. Their return to playing is great news for football fans and will drive betting activity on our JustBet online site and in stores,” he said. “We also hope it will provide the required impetus for other leagues like the English Premier League and [Spain’s] La Liga to reopen.”
In the meantime, Johnston says that the company has been required to make massive changes, which include the shutting down of ANYBET locations, resulting from the local restrictions enforced by the Government on places of entertainment since March 18. He hopes, however, that these locations can reopen with the proper health protocols as restrictions are relaxed.
He said that the closure of the physical locations has driven customers to use their online platforms to bet on the handful of leagues that are in action.
Although he acknowledges that the period of inactivity has been damaging for local sports fans, Johnston says that he and his team are ensuring that they are able to provide quality service for the betting market when sports return.