Wisynco on board for Premier League sponsorship
Published:Tuesday | December 15, 2020 | 12:13 AM
The Professional Football Jamaica Limited (PFJL) has named Wisynco Group as the latest sponsor of the National Premier League. The announcement was made at Wisynco’s headquarters in Lakes Pen, St Catherine, yesterday
Wisynco joins both Yummy and Jamaica Producers, who were signed on Thursday, as the new football body seeks to secure club sponsorships at a total targeted value of $100 million.
“We are happy to have the Wisynco Group on board, through their brand, WATA, demonstrating that the National Premier League is an attractive commercial product that will generate a tremendous amount of excitement and create value for our sponsor. We thank WATA for joining us along this journey,” PFJL Chairman Chris Williams said.
Wisynco Head of Sales Halcott Holness says the brand is looking forward to supporting football across Jamaica, as it has done at the rural schoolboy football level, and with the national team.
“Wisynco has a long history in terms of supporting sports and development across Jamaica, and it’s very easy for us to jump on this bandwagon, so to speak,” Holness said. “Jamaica’s football needs to be number one in the Caribbean again. Through WATA as the main hydrator brand, we believe that this will be a major investment in terms of the upliftment of our footballers, who must be having a difficult time currently making a living. We really applaud Chris and the team for the job they are about to do and we assure you, WATA will be there every step of the way.”
The PFJL is finalising plans for the 2021 season. Negotiations are still under way with a number of other sponsors in the presenting, league, and club categories. Broadcast plans are also being finalised for the season, which will run for 20 consecutive weeks, with a round of matches each Saturday, Sunday and Monday at a designated location.
Each club sponsor will be assigned to their respective clubs via a random draw to be conducted next month.