SVREL celebrates five years in charge of Caymanas Park

SUPREME VENTURES Racing and Entertainment Limited (SVREL) celebrated its fifth anniversary on Monday, but commemorated the occasion at last Saturday’s race day at Caymanas Park.

The subsidiary of the Lottery and Gaming Company, Supreme Ventures Limited (SVL) took over the management of Caymanas Park in March 2017, investing billions of dollars in the rebranding and revolutionising of Caymanas Park.

Race nine, the Anniversary Trophy race, was won by Patriarch, ridden by jockey Robert Halledeen with a $1.5-million purse.

According to a release from SVREL, the organisation hopes to continue playing its part in expanding the industry and cementing the track as an industry juggernaut.

SVREL General Manager Lorna Gooden says the track’s success is testament to the hard work and dedication of the staff at Caymanas Park.

“I am proud to be a part of the Caymanas family as we celebrate our fifth anniversary. We have come such a long way since 2017. The growth that we have experienced in these five years has been phenomenal. Our success demonstrates the commitment and competence of our team and I am excited about our plans for the future,” she said.

“We continue to raise the profile of the horse racing product and move the industry forward to a position of sustained profitability.”

In the release, SVREL outlined some of its bigger projects, pointing to a number of upgrades and improvements to the product, including the implementation of the AmTote totalisator system and the establishment of a partnership with SportsMax Limited for upgraded production and HD quality distribution in 2018 and its mobile betting platform, MBet.

In 2019, the company also implemented new technology to improve betting services, including the launch of the new Caymanas Park website, caymanasracing.com, providing up-to-date racing information and live streaming of race days.

The installation of a state-of-the-art photo-finish system was also added along with a revision to the Exacta bet, providing increased payouts to punters. There was also a five per cent increase on the payouts for the Win & Place bets, to $52.50, and the reintroduction of UK & Irish racing.

Additionally, punters saw an increase in off-track betting locations, pushing the number of locations islandwide to 120. Simulcast also saw an expansion, with more locations in North America and, recently, Canada, displaying Caymanas Park’s product.

DIGITAL STABLE

In 2020, SVREL launched its digital stable management system: CPMS 1.0, which provides data for improved strategic decision-making. The track also revised its bet types with the most noticeable changes are in the Reggae 6, Ketch 9, and Twilight 6. The Reggae 6 has made a total of 47 millionaires since its inception.

Last year, SVREL signed a fixed odds and sponsorship contract with BetMakers. The company also introduced the Breakfast Cup, which provides early-morning race days. There were also improvements to MBet last year, which allowed persons to view both local and simulcast races on the app for the first time.

Moreover, Caymanas Park introduced new races and distances in 2021 – The Kingston & The Portmore which serve as final prep races in the Road to the Triple Crown series, The Winston ‘Fanna’ Griffiths Classic, the Port Royal Sprint, the St Elizabeth Distaff, and the prestigious Jamaica Cup.