CPL 2024 viewership exceeds one billion mark

GROS, ISLET, St Lucia (CMC):

For the first time in its history, the Republic Bank Caribbean Premier League (CPL) has surpassed the billion-viewership mark, combining digital and broadcast platforms. The total audience for the 2024 tournament reached an astounding 1.13 billion, a remarkable 32 per cent increase from 2023.

This surge in viewership was fuelled by growth across key markets such as India, the Caribbean, and the United States, as well as a significant uptick in CPL’s social media engagement. These numbers have solidified the CPL’s status as one of the most-watched cricket tournaments globally.

The CPL reached audiences worldwide through premier broadcast partnerships in regions including the Caribbean, India, the Middle East, the United Kingdom, United States, Canada, New Zealand, and South Africa.

Additionally, the tournament was streamed live on CPL’s YouTube and Facebook channels, providing access to fans in all other territories.

The 2024 edition featured 34 matches played across six host nations. Antigua, Barbados, Guyana, St Kitts, Saint Lucia, and Trinidad. The St Lucia Kings triumphed in the final, clinching their first-ever CPL title at the Guyana National Stadium in Providence.

Pete Russell, CEO of CPL, expressed his excitement about the growth.

“This milestone is a monumental achievement for the CPL. Crossing the one-billion-viewership mark has been a long-standing goal, and reaching 1.13 billion demonstrates the immense appeal of the league across the Caribbean and worldwide. We’re thrilled with this growth and are eager to build on this momentum for even greater success in 2025 and beyond,” Russell said.