Thu | Sep 18, 2025

NISSAN leads with an exciting trail

Published:Sunday | June 25, 2023 | 12:25 AM
(L-R) - Juan Pablo Pastor - Head of Marketing, Nissan Importers Business Unit (NIBU), Senator The Honourable Aubyn Hill - Minister of Industry, Investment and Commerce, Anthony Ali - Chairman, Fidelity Motors Ltd. & Managing Director, Goddard Group of Comp
(L-R) - Juan Pablo Pastor - Head of Marketing, Nissan Importers Business Unit (NIBU), Senator The Honourable Aubyn Hill - Minister of Industry, Investment and Commerce, Anthony Ali - Chairman, Fidelity Motors Ltd. & Managing Director, Goddard Group of Companies, Diana Torres - Managing Director, NIBU, Deborah Stewart - General Manager, Fidelity Motors Ltd., Nicholas Mackie - Senior General Manager, Auto Division, GEL Group & Director, Fidelity Motors Ltd., Hon. J. C. Hutchinson MP - Minister of State in the Ministry of Science, Energy, Telecommunications and Transport, Yasukazu Kanda - VP, Research & Development, Nissan Mexicana, Diego Suarez - Country Manager, NIBU and Dr. Andre Haughton - Shadow Minister on Commerce, Science and Technology.
Interior of the new X Trail.
Interior of the new X Trail.
The new X Trail has seven driving modes.
The new X Trail has seven driving modes.
The X Trail boast Nissan’s new e-POWER system.
The X Trail boast Nissan’s new e-POWER system.
New Nissan X - Trail.
New Nissan X - Trail.
1
2
3
4
5

(Kingston, Jamaica) Fidelity Motors unveiled the groundbreaking Nissan X-Trail e-POWER at an exclusive regional launch event held on Tuesday, June 20, at The Jamaica Pegasus hotel. Taking attendees on a journey of the evolution of the X-Trail model - from its genesis through to present-day - this launch marked the Japanese brand’s first-of-its-kind electric-powered (e-POWER) X-Trail, introducing cutting-edge technology to the regional market. The Nissan X-Trail is one of the brand’s most iconic SUVs, and now it is redefining the future of electric mobility.

In his remarks, Senator Aubyn Hill lauded the renowned Japanese automobile manufacturer for introducing this state-of-the-art driving experience and technology to the local market and revolutionising the way Jamaican motorists perceive electric vehicles. “One of the key drivers of development and commerce in any country is mobility. The ability to move people and goods efficiently and affordably is essential for the growth and competitiveness of our business sector.”

Attendees had the opportunity to witness first-hand the advanced features and technological innovations that make the Nissan/Fidelity X-Trail e-POWER a game-changer in the industry. This revolutionary vehicle signifies a shift towards, more sustainable future for transportation in the Caribbean region. This SUV integrates two electric motors that provide 187 horsepower and a torque of 243 lbs/ft, which are responsible for always propelling the vehicle, providing an immediate response from the moment the accelerator is pressed; additionally incorporates technologies such as e-4ORCE, an advanced all-wheel drive system that allows for managing the power delivered by the engine and provides greater control and stability regardless of the conditions or type of road; and e-Pedal Step, which uses load resistance to slow the vehicle down and reduce the use of the brake pedal.

In this way, this technology simplifies driving, allowing acceleration and deceleration using the same pedal, allowing drivers to feel more comfortable behind the wheel, resulting in simple, comfortable, and predictable driving.

“The engine is working as just a generator and charging power to a high-output battery when necessary and driven by two electric motors located in front and rear. In addition, this system eliminates the necessity of an external charger,” said Yasukazu Kanda, VP of Research & Development for Nissan Mexicana.

The Nissan X-Trail e-POWER has seven driving modes to provide a better experience, adapted to customer preferences and driving conditions:

● DRIVE-D: Powerful acceleration and throttle, similar to a conventional car.

● D-ECO: Focus on fuel saving and energy regeneration.

● D-SPORT: Strong acceleration and energy-regeneration benefits.

● BRAKING-B, B-ECO and B-SPORT: Provides faster energy recovery and optimises fuel consumption while maintaining the benefits of each driving mode.

● EV mode: Ideal for urban settings (heavy traffic) with speeds from 5-60 km/h.

“In a time where climate change is a pressing concern and the demand for safety and autonomous driving technology is increasing, Nissan has stepped up to the challenge. The Fidelity Team will continue to carry the spirit of innovation, sustainability, and collaboration with us. Together, we can create a brighter future, one where electric vehicles revolutionise the way we drive and contribute to a greener world,” Deborah Stewart, general manager, Fidelity Motors Ltd.