Visual Vibe gets boost from Portland JSX as it readies for IPO
Published:Wednesday | October 15, 2025 | 12:06 AM
Private equity company Portland JSX Limited has boosted the prospects of Visual Vibe with US$500,000 of financing, but has not taken a stake in the advertising company.
The sum translates to around $80 million in local currency.
“It’s not an equity investment,” said Portland JSX Chairman Ricardo Hutchinson.
“The reality is, that is a relatively small loan for PJX, it’s not something that’s above our threshold, and so the disclosure on it – Visual Vibe is still a private entity – the disclosure on it is fairly limited,” Hutchinson said.
The financing was initially disclosed on the stock market by Visual Vibe’s listed parent company Kintyre Holdings JA Limited. Portland JSX also trades on the market under the symbol PJX.
President & CEO of Kintyre Holdings Tyrone Wilson says the deal is a pre-IPO investment, signalling that his plan is to take the advertising company public.
The funds will finance “the roll-out of new billboards, upgrades to existing digital screens, and product diversification that expands advertising solutions for clients”, as the advertising company strives for growth, according to Kintyre’s market filing.
The company also recently announced a partnership with US-based Dalvey Media, which operates 175 advertising trucks, giving Visual Vibe a presence in the American market.
Hutchinson told the Financial Gleaner that the purpose of the loan was to support capital investments and working capital for Visual Vibe. He was not prepared to divulge the process used to assess the risk.
“We believe that any investment that you make comes with risk,” said Hutchinson, adding that in the Visual Vibe transaction, the risk was deemed “acceptable”, with “sufficient mitigants (for) any eventuality”.
Portland JSX has not taken a seat on the board of Visual Vibe.
Pressed as to whether the loan is convertible, Hutchinson again declined to comment.
“No, you’re taking me into too many specifics. I can’t disclose those things,” he said.