Levi Roots to chair Brixton House theatre

LONDON:

Levi Roots, the popular entertainer-turned-entrepreneur, has been appointed chair-designate of Brixton House, the fringe theatre hub in south London. He takes up the mantle of chair in spring 2025.

The announcement brings a remarkable combination of business expertise, artistic passion and deep community connections to Brixton as the community space continues its mission, since opening in 2022, to be a vibrant hub for creativity and culture, a release notes.

Levi’s journey is rooted in south London, where he rose to fame with his Reggae Reggae Sauce, which became a household name after his unforgettable appearance on Dragon’s Den. Since then, he has built a successful brand and inspired countless entrepreneurs with his story of resilience and innovation. His commitment to bringing the flavours of the Caribbean into UK homes reflects a dedication to cultural pride and authenticity, aligned with Brixton House’s values.

Levi has a track record of philanthropy for causes that make a real difference in society. He is an ambassador for many organisations and charities that support education, prison system reform, and young people, such as Rift Social Enterprise supporting ex-offenders, Trussell Trust fighting against poverty, the National Windrush Museum, and the Prince’s Trust, it continued.

In addition to his business achievements, Levi is a dedicated musician and advocate for the arts. His album Free Your Mind earned him a MOBO nomination in 1998, and he is well known for his time spent with Sir Coxsone Outernational – one of the UK’s most legendary sound systems.

BOUNDARY-PUSHING WORK

His musical leanings combined with his passion for storytelling and culture extends into theatre. In 2023 he took his musical, Sound Clash: Death in the Arena, to Edinburgh Fringe, where it was praised for being a thrilling new event production. His experience in both the performing arts and entrepreneurial spaces makes him a unique asset to Brixton House.

Speaking about his appointment, Levi roots said: “I am honoured to be joining Brixton House as chair-designate. This venue is more than just a theatre; it’s a space for community, creativity, and cultural exchange. South London is my home, and Brixton House embodies everything I love about this area–its diversity, vibrancy, and its spirit.

“I look forward to working with the talented team here to support new voices and to build a platform for inspiring and impactful storytelling. Productions like Alice in Wonderland, which is currently showing, are perfect examples of the brilliant, boundary-pushing work that Brixton House is committed to showcasing.”

Delia Barker, CEO of Brixton House, said: “I am so thrilled to welcome Levi Roots and excited that he will be joining our board. Levi embodies the creativity, authenticity, resilience, and community spirit that are central to Brixton House. His journey from the heart of Brixton to national and international success, along with his passion for music and theatre, makes him an inspiring choice for our chair. His leadership and guidance will be invaluable as we continue to grow as a centre for diverse and impactful arts in south London.”