Jackson grateful for historic deal with Scotiabank
Published:Friday | February 18, 2022 | 12:14 AMDaniel Wheeler/Staff Reporter
Multiple Olympic and World sprint medallist Shericka Jackson’s first local endorsement deal is a historic one, one which she hopes will allow the next generation of athletes to continue their pursuit for excellence.
Jackson, 27, who hails from the MVP Track Club, was named brand ambassador for Scotiabank yesterday in a ceremony at their downtown Kingston headquarters of the bank. The current deal is for three years.
Jackson became the bank’s first brand ambassador in the 132-year history of the company, which will offer her support as well as a partnership in further community-based projects.
After a 2021 season in which she won Olympic 100m bronze at the Tokyo Games, in her first season running the event, as well as gold as a member of Jamaica’s victorious 4x100m relay team, Jackson said that she is humbled at Scotiabank’s faith in her.
“This is my first local contract and for Scotiabank to choose me I’m just grateful. I am happy,” Jackson said. “I have known for some time and I just could not wait for everybody to know. I am so grateful and I just want to say again, thank you.”
Scotiabank President and CEO Audrey Tugwell-Henry said that her accomplishments in her first competitive season in the sprints as well as her strong character made her the ideal choice.
REAL MVP
“It was fairly easy for us when we we looked at what happened at the Tokyo Games when Shericka was the real MVP. Shericka stepped up. She decided to do the 100m and 200m and not only did she do very well, but she also extended herself and she rose like a phoenix. Shericka’s humility, her discipline, her commitment to excellence are all the reasons why we chose her,” the Scotiabank CEO said.
Her deal comes months before the 2022 World Athletic Championships in Oregon in her second full season running the sprints. While not surprised at her ability which led to her performances last season, Jackson says that she is hoping that she remains injury free as she puts her immediate focus on the indoor season.
“Training has been going well. It’s just taking a step at a time and continuing to stay healthy. Once I am healthy I am OK. I’m just going there to give my best,” Jackson said.