Snoop, a co-owner at Swansea

SWANSEA, Wales (AP):

SNOOP DOGG has become a “co-owner and investor” of Welsh football club Swansea.

The former Premier League club, now in the English second division, didn’t disclose financial details in yesterday’s announcement, which shines a spotlight on yet another unheralded team from Wales after Wrexham’s well-documented journey.

“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” the American rapper and entertainment icon said in the announcement.

“The story of the club and the area really struck a chord with me,” he added. “This is a proud, working-class city and club. An underdog that bites back, just like me.”

Snoop Dogg, who has more than 88 million Instagram followers, helped launch the team’s 2025-26 home shirt last weekend.

The club ownership group added: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile.”