Jamaica gets involved in worldwide festival of colour

The biggest colour festival in the world comes to Jamaica on March 30, with the official launch taking place today at the new KGN8 Party Zone in Stony Hill.

The Color Festival, a global party of happy people comes from Elara Entertainment, a German organisation with offices in Spain and the Cayman Islands.

Held across Europe, South Africa, the United States, Latin America and now the Caribbean, The Color Festival pulls hundreds of thousands of people around the world, celebrating a message of happiness.

Imagine a party crowd completely dressed in white throwing the brightest colours into the air, all at the same time!

That is The Color Festival.

Now Jamaica joins in this joyful reminder to cast away negativity and throw worries to the wind - a throng of people, laughing, playing, dancing, eating, and filling the sky with clouds of bright colour.

Presented in the Caribbean by KGN8 Events (a Pulse project), with the Jamaica event staged in partnership with ZEN Events and Richie D Music, The Color Festival is supported by FYAH 105 and a number of Jamaican and international sponsors.

The party features a fusion of electronic dance music and soca, with a twist of contemporary local and international music.

A number of top Jamaican and overseas DJs have already been booked for the March 30 staging.

The Color Festival Jamaica has pulled thousands to its online social media pages as early as 24 hours after going live recently.

ONLINE LINKS

Links are: Facebook: https://www.facebook.com/thecolorfestival.jamaica, Instagram: @colorfestivaljamaica and Twitter: ColorFestivalJA.

With roots in ancient India, the Festival of Colours (Holi) announces the arrival of spring and the passing of winter.

The festival breathes an atmosphere of joy and love. People embrace each other in a spirit of reconciliation, forgiveness, and gratitude. Every nook and corner presents a colourful sight. Young and old alike are covered in colour and sing, dance and laugh together.

Holi has a long traditional links with several legends.

According to one legend, the word Holi is derived from the demoness, Holika.

Holika was the sister of Hiranya Kashipu, a demon king, who proclaimed his supremacy over everyone else in the universe.

Enraged over his son's ardent devotion to Lord Vishnu, Hiranya Kashipu decided to punish his young son, and enlisted Holika to help.

Holika carried the small boy into a fire, but a divine intervention destroyed her and saved the boy from being burned. Holi is a commemoration of this act of justice and love.