Wed | Jun 23, 2021

Hail Brand Ja

Published:Tuesday | June 17, 2014 | 12:00 AM

THE EDITOR, Sir:

As the 2014 World Cup is now in full swing in Brazil, we see countries displaying nationalistic pride. The tour-nament is an opportunity to remind us of Brand Jamaica, which spans the globe based on our rich culture, heritage, music, sports, and tourism.

We should continue to demonstrate pride in our nation as we have successfully branded the country and its peoples and have transformed the world in many areas. Every Jamaican is an ambassador for our culture, and we have reaped the benefits of our nation in the number of visitors to our island and the international recognition that has been bestowed on our people and our country.

Let us, therefore, celebrate the Jamaican brand with pride and continue to positively promote the country and its culture. Jamaica to di world!

PHILLIPA LAWRENCE

phillipa.lawrence@gmail.com