Mon | Mar 20, 2023

Payless supports breast cancer awareness with bracelets

Published:Thursday | October 6, 2016 | 12:00 AM
Nekeisha Critchlow (left), Payless ShoeSource district leader, shows the limited edition pink Champion shoes to Primrose Geourzoung, Mahima Foundation Chairperson.
Breast Cancer Awareness bracelets collected over the years.

This month, Payless ShoeSource once again encourages Jamaicans to embrace the cause and join in the fight against breast cancer by purchasing a 2016 Payless Breast Cancer Awareness bracelet and pink Champion shoes in support of the local charity, the Mahima Foundation.

Payless has been supporting breast cancer awareness programmes in their host countries for the past eight years through the sale of their bracelets. These signature accessories are created each year for the campaign and feature the iconic pink ribbon.

This year, Payless is adding a new item to support the cause - the pink Champion shoes. These two items will be on sale in all Payless ShoeSource stores in Jamaica throughout October. The popular shoe store chain continues its partnership with the Mahima Foundation and will donate the Jamaican equivalent of US$1 for each bracelet and US$3 for each pair of pink Champion shoes purchased.

"For eight years, Payless ShoeSource has been supporting breast cancer awareness programmes throughout Latin America and the Caribbean, and knowing that we can help contribute in this way to organisations dedicated to fighting breast cancer means a lot to Payless. In 2015, Payless donated nearly US$61,000 to charities across the region, proceeds from the bracelet sales. The work that the Mahima Foundation continues to do with the resources they have is remarkable and so we chose to continue our partnership with them," said Nekeisha Critchlow, Jamaica country manager, Payless ShoeSource.




The Mahima Foundation began in 2012, after the passing of Monique 'Mahima' Geourzoung, to support her vision to raise funds for The Hope Institute, Jamaica's only palliative care centre and specialist oncology hospital.

Foundation Chairman Primrose Geourzoung said, "We are grateful to Payless for this partnership. The Mahima Foundation needs the money to carry on the work that we have already started. With last year's donation, we have upgraded the chemotherapy room. We would like to continue with the upgrading of the hospital, because there has been very little done since it was built in 1963."

"We encourage Jamaicans to embrace the cause and raise awareness for it by supporting Payless ShoeSource in their campaign this month," said Critchlow.